Small Business Marketing Tips
Marketing is about generating new enquiries and getting your customers to buy off you again and again.
To get a steady flow of enquiries, start by identifying the best marketing strategies for your business and systematically put these in place. An important part of this is measuring your marketing to see what works and what doesn’t. That way you can invest your marketing dollars in the right area so you have a constant flow of the right type of leads.
Marketing is also about repeat business. It is much easier to deal with a customer a second, third and fourth time, than it is the first time, because they get to know how you work and you get to know how they work. The key is to treat them so well they want to come back and keep reminding them about your business, so they never forget you.
Get both of these right and you’ll always have a consistent flow of customers.
Check out the tips below on how you can improve marketing in your business
The Secret to Winning More Work
Many people when they start their business fall into the trap of taking on any type of work. It’s the old ‘no job too big, no job too small’. This leads to taking on whatever job will ‘pay the bills’. The problem with this is not all work is created equal. Sometimes a job ends up being a problem job
How to Generate More Referrals For Your Business
Do you get word of mouth for your business? For many business owners when they say “My business is word of mouth.” what they mean is they do a really good job. And they are hoping that their customers realise this and that one day it will lead to more business. And every now and then, they do get a
How to Get a Consistent Flow of Leads in Your Business
Would you like to get a more consistent flow of leads in your business? For many small business owners their flow of leads is up and down. One week there’s lots of leads and they are flat out keeping up. The next week there are not many leads and things are quiet. So there ends up being an inconsistency of
A Simple Way to Generate More Work This Week
Would you like more sales or more jobs on your books in your business? Are you often wondering where your next lot of work is coming from? Don’t waste time waiting for sales or quoting opportunities to come to you… instead get on the front foot and take advantage of this opportunity which is often overlooked by many businesses. And
The Similarities Between Fishing and Marketing
Here is an interesting analogy around the similarities between fishing and marketing. Have you considered how this could be applied to marketing your business? Firstly, one of the important things when it comes to marketing is where to market our product. With fishing, the very first thing we think about is where the fish are and where a good fishing
The Importance of Consistently Letting Your Customers Know About Your Products or Services
The last thing you would want to hear as a business owner is when one of your customers says that they have bought something that you sell… from somewhere or someone else. You would probably wonder why they did not buy a particular product or service from you, and if you asked them they would often say, ‘I had no
Does Your Marketing Speak To Your Ideal Customer?
Have you ever felt like you are not getting the right type of customers for your business? If so, have you ever considered about what you have been doing as part of your marketing that is attracting them to you? How and where you market has a big impact on the type of enquiries you receive,. So what do you
How To Generate More Leads For Your Small Business
One of the most effective ways to generate more leads for your small business is by pulling together a database of your customers. This database can simply be acquired from various sources including a list of previous customers, enquiries or past invoices. The key is to put them together into a format where you can nurture and actually build a
4 Tips To Get More Referrals For Your Small Business
Referrals are a great source of new business and an effective marketing tool. If you are already getting word of mouth in your business, a little bit more focus and energy in the right areas can significantly impact your business in a lot of ways. By organising your referral program, you can potentially generate a greater number of leads which
