Small Business Marketing Tips
Marketing is about generating new enquiries and getting your customers to buy off you again and again.
To get a steady flow of enquiries, start by identifying the best marketing strategies for your business and systematically put these in place. An important part of this is measuring your marketing to see what works and what doesn’t. That way you can invest your marketing dollars in the right area so you have a constant flow of the right type of leads.
Marketing is also about repeat business. It is much easier to deal with a customer a second, third and fourth time, than it is the first time, because they get to know how you work and you get to know how they work. The key is to treat them so well they want to come back and keep reminding them about your business, so they never forget you.
Get both of these right and you’ll always have a consistent flow of customers.
Check out the tips below on how you can improve marketing in your business
How to Hire a Marketing Consultant
Have you ever invested in a marketing consultant and it hasn’t worked out? Choosing the right marketing consultant is important for business success, especially when you are growing your business. In fact, the right marketing consultant will help you achieve your business goals, so make sure you don’t rush your decision! To help you choose the right marketing consultant to
5 Ways to Market for Free in Your Business
Do you feel like you are wasting money on marketing? What if you could market for free? Marketing is such an important part of your business…but the reality is that a lot of marketing bombs and ends up costing you money. So what if you could generate more leads for your business without breaking the bank? Read on to discover
Multiply Your Profits with Your Profit Engine
Are you working hard but not making the profits you want? You see, most business owners want to make more profits and grow their business but are not sure how. Here’s the thing… To grow your business, there are 6 key drivers of profit to focus on. It’s called your Profit Engine… And you can use this engine to build
How to Write Marketing that Sells
Have you ever run a marketing campaign that bombed? Or have you ever wondered why one campaign worked better than another? I am a big believer that success leaves clues… and successful marketing follows a certain formula. It’s tried and tested and you will see it in many successful campaigns no matter what medium you use (email, social media, flyers
2 Numbers to Know the Effectiveness of Your Marketing
Are you happy with the results from your marketing? Your marketing should be an investment, bringing more money in than is going out. And when you are running various campaigns and strategies, how do you know which ones are hitting the bullseye and which ones are missing the mark? The answer lies in two crucial numbers that can unlock
How to Build a Consistent Flow of Leads in Your Business
Is your lead flow a rollercoaster, with surges one month and droughts the next? Many businesses face this challenge because rely on just one or two marketing strategies. And the problem with depending on just a couple of strategies is that if one falters due to an algorithm change or shifting market sentiment, your lead flow can come to a
How to Attract Your Ideal Customer
Are you sick and tired of attracting the wrong type of customers with your marketing? Ones who waste your time or who are just shopping on price? Many business owners face this frustration and it is often caused by the type of marketing they are doing. They cast the marketing net wide and end up missing the right fish. What
How to Build an Effective Marketing Campaign
Creating a successful marketing campaign is easier than you think. The problem is most business owners get caught up in how or where they will advertise – the strategies and the tactics. And while these are an important part of a marketing campaign, you’ll generate much greater returns when you focus on the customer you are trying to reach before
The Hidden Marketing Goldmine in Your Business
Too often when someone wants more leads they look to advertise for new customers. What about the people who have enquired recently or bought from you already? In fact, it’s six to seven times cheaper to get someone to buy from you again than it is to get a new customer. Which is where you could be sitting on a
How to Be a Marketing Genius
Are you spending money on marketing, but are not sure whether it’s working or not? Can you confidently say if your marketing is giving a return or are you pouring money down the drain? The reality is 80% of marketing bombs. 20% works miracles. So how do you know the difference? The good news is you don’t have to be
How to Have an Unlimited Marketing Budget
Do you ever feel like you are wasting money on marketing? Would you love to have an unlimited marketing budget? For this to happen, you need to start thinking about your marketing as an investment. Just like if you were to invest in property or shares – you want more money to come in than goes out. i.e. if I
How to Improve the Effectiveness of Your Marketing
Would you like to improve the effectiveness of your marketing? You see, when most people work on their marketing they focus on the strategy. i.e. How they’re going to do it. I’m going to run some ads. I’ll drop off some flyers. I’m going to advertise on Facebook or whatever it might be. While this is important and is where
